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From the moment the gates opened on April 27, the 2017 NFL Draft was a huge success for the city of Philadelphia, with a record-breaking attendance of250,000 over the three-day event. Football fans of all ages gathered along the Benjamin Franklin Parkway to participate in what has been hailed by many as one of the most successful NFL Drafts ever. According to the NFL Draft Event Impact Report, commissioned by the Philadelphia Convention and Visitors Bureau (PHLCVB) and conducted by Temple University’s Sport Industry Research Center (SIRC), direct spending during the 3-day event in April was $56.1 million, resulting in an estimated $94.9 million in economic impact for Philadelphia. The considerable economic output of the Draft, which exceeded initial expectations of $80 million, was just one of the highlights. The report also looked at travel behavior of attendees, hotel performance and media impact of the event, among other areas.

“Philadelphia served as a phenomenal host for the 2017 NFL Draft and created a memorable experience for our fans, incoming players and teams,” Peter O’Reilly, NFL Senior Vice President of Events told USA Today and the Associated Press. “We are grateful to Mayor Kenney, the Philadelphia Eagles, the Philadelphia Convention and Visitors Bureau and all of our partners for helping make the event a resounding success.”

The event packed local restaurants and kept area attractions busy. Altogether, more than30,000 jobs (914 full-time equivalent) were supported by the Draft, which helped to generate $38.5 million in personal income. $7.9 million in state and local taxes were also created from income tax, sales tax and hotel occupancy tax, among other categories.

“The Draft was a family-friendly event for Philadelphians and visitors across the country,” said Philadelphia Mayor Jim Kenney. “I thank all of our public and private partners, especially the City employees and first responders, who made this event a success and allowed Philly to shine in the national spotlight once again.”

Tourism Driver for Philadelphia: Positioned as a driver of tourism within the region, the Draft attracted attendees from 42 different states and provided an opportunity for Philadelphia to shine as an event destination, with 93 percent of visitors citing the Draft as their primary reason for visiting. Of those who attended, 79 percent would recommend Philadelphia as a travel destination and 62 percent intend to return to Philadelphia for a vacation within the next 12 months – indicating that the Draft will have a continued benefit in the months and years to come.

In total, 18,991 room nights were consumed at paid accommodations between April 26-29 (80 percent in Philadelphia County). While total hotel room nights were below initial projections as some visitors opted for alternate locations during their stay, hotel room revenue was up 11.4 percent (YOY) in the Philadelphia region bringing in an additional $2.1 millionin room revenue over the same time last year, with $1.2 million in Philadelphia County alone.

Raising Philadelphia’s Profile Nationally and Globally: The Draft helped shine a spotlight on Philadelphia and its assets by attracting top-tier media interest from around the world, with over 1,800 media in attendance. For the time period between the announcement that Philadelphia had won the bid to host the 2017 NFL Draft (September 1, 2016) through May 2017, the PHLCVB tracked 2,352 print, digital and broadcast Draft-related stories that contained a destination mention1 of Philadelphia. These stories resulted in more than137.4 million media impressions. Additionally, the first round of the NFL Draft was the most-watched cable program of the week and the most-watched sports event of the week on both broadcast and cable networks.

“When we chose to pursue the Draft, we did so with the goal of an economic win for our city and region. We are thrilled that not only did it generate substantial economic activity for Philadelphia but we were also successful in showing the world that this city is a premier destination for sports, big events and tourism in general,” said Julie Coker Graham, PHLCVB President and CEO.

Media coverage of the event included headlines such as “Philadelphia Fans Show Why the NFL Draft should be in Philadelphia Every Year” from CBS Sports, and on social media prominent sports anchors including ESPN’s Adam Schefter lauded the event, tweeting “Props to the city of Philadelphia. That’s how to host a Draft. No city has injected that much energy, electricity, excitement into draft.”

Event Impact Report Methodology: A total of 4,794 attendees of the NFL Draft completed a post-event survey. The results were then compared to the larger population of individuals who attended the 2017 NFL Draft by using other available datasets, before being applied to an input-output (I-O) analysis using IMPLAN modeling software, the most widely accepted methodology for measuring economic impact. The report is intended to capture the overall impact of the 2017 NFL Draft on Philadelphia, however analysis is limited by the data available, namely a survey of attendees and operational expenditures of the NFL. It does not include all spending that occurred by sponsors and other large corporations in conjunction with the event.

(1A “destination mention” is defined as any media placement in an online, print, television or radio media outlet that focuses on Philadelphia as a travel destination beyond simply a mention of the event taking place in the city.)

About Philadelphia Convention and Visitors Bureau (PHLCVB): Philadelphia Convention and Visitors Bureau (PHLCVB),www.discoverPHL.com, a private non-profit membership corporation, is the official tourism promotion agency for the City of Philadelphia globally and the primary sales and marketing agency for the expanded Pennsylvania Convention Center. The PHLCVB competes with its counterparts worldwide for convention and tourism business. The organization has divisions dedicated to the multicultural, sports and life sciences markets.

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The NFL will honor outstanding members of the community throughout the three-day celebration at the 2017 NFL Draft in Philadelphia. Special guests will take part in the excitement of the Draft by announcing various picks and participating in festivities in Philadelphia.

Salute to Service – Military Appreciation: The NFL will recognize active duty service members, veterans and their families at Draft events throughout the week. On Thursday evening, a joint color guard will be joined onstage with veterans from Wounded Warrior Project during the National Anthem to open the Draft.

The NFL has teamed with the Tragedy Assistance Program for Survivors (TAPS) to honor the Frisons, a Gold Star Family. A Philadelphia native and passionate Philadelphia Eagles fan, U.S. Army 1st Lieutenant Demetrius Frison lost his life in combat in Afghanistan in 2011. Frison’s wife and son will accompany Philadelphia Eagles Legend Ron Jaworski onstage to announce the Eagles’ Round 2 pick along with a Joint Service Honor Guard representing all branches of military service.

In addition, active duty service members from all five branches of the military and veterans from the USO and Wounded Warrior Project will be guests at the Draft on Saturday for Rounds 4-7.

St. Jude Children’s Research Hospital®: St. Jude patient Kate Foster will join commissioner Goodell and Chicago Bears Legend Jay Hilgenberg to announce the Bears’ Round 2 pick. A competitive gymnast, Kate, 18, from Rockford, Illinois, lost her left leg to an infection during treatment for Acute Myeloid Leukemia at age 12 but overcame her illness and returned to the gym less than a year later.

MAKE-A-WISH®: Make-A-Wish recipient T.J. Onwuanibe will have his wish granted when he joins commissioner Goodell to announce the Baltimore Ravens’ Round 1 pick. A football-loving 14-year old, TJ is a cancer survivor and devoted Ravens fan from Laurel, Maryland.

Youth and High School Football

ROUND 1

Football players from MARTIN LUTHER KING HIGH SCHOOL will take the stage alongside NFL Commissioner Roger Goodell and represent the Philadelphia Eagles during their Round 1 pick. Due to lack of resources and funding, Germantown High School’s football program merged with former crosstown rival Martin Luther King High School. Prior to the pick announcement, the team will walk the Red Carpet alongside Draft prospects.

In addition, Liam McClure, a Methacton High School football player diagnosed with autism, will walk the Red Carpet on Thursday and hand out New Era Caps to Draft picks with his teammates. McClure fell in love with football after attending a Philadelphia Eagles Training Camp and further developed his passion for the game after joining the Methacton Warriors.

ROUND 3: In memory of the late legendary Pennsylvania high school football coach Mike Pettine, Sr., the Central Bucks West High School football team will accompany Philadelphia Eagles long snapper and 2016 Walter Payton NFL Man of the Year team winner Jon Dorenbos in making the Eagles’ Round 3 pick. Pettine Sr. had 16 undefeated seasons in his 33 years as head coach and won four state championships with Central Bucks West High School.

ROUND 6: For the first time, Round 6 of the NFL Draft will be youth football-themed. Youth football players from Pop Warner, NFL FLAG and local teams will represent various NFL clubs in their local markets during pick selections.

ROUND 7: The NFL Draft 7-on-7 tournament champions will be recognized onstage during the Philadelphia Eagles’ Round 7 selection.

NFL Legends and Walter Payton NFL Man of the Year Recognition: Thirty-two former players from the NFL Legends Community, one representing each team, will be featured in Round 2. 15 Pro Football Hall of Fame members will announce picks, including Morten Anderson, Jim Brown, Willie Brown, Franco Harris, Jim Taylor and Thurman Thomas.

Round 3 Draft announcements will feature past recipients and team winners of the Walter Payton NFL Man of the Year Award presented by Nationwide. Carolina Panthers linebacker and 2014 Walter Payton NFL Man of the Year Thomas Davis will make the Round 1 pick selection on behalf of his team.

The Walter Payton NFL Man of the Year Award recognizes a player for his excellence on and off the field and represents the best of the NFL’s commitment to philanthropy and community impact.

Below is the list of former players scheduled to make selections in Round 2, as well as Walter Payton NFL Man of the Year national and team winners announcing Round 3 picks. There are a total of 15 Pro Football Hall of Famers listed below.

Team – Round 2, Round 3
Arizona Cardinals – Jim Hart, Mike Leach
Atlanta Falcons – Gerald Riggs, Matt Bosher
Baltimore Ravens – Jermaine Lewis, Edwin Mulitalo
Buffalo Bills – Thurman Thomas, Bryan Scott
Carolina Panthers – Travelle Wharton, Greg Olsen
Chicago Bears – Jay Hilgenberg, Sam Acho
Cincinnati Bengals – Anthony Muñoz, Vincent Rey
Cleveland Browns – Jim Brown, Josh Cribbs
Dallas Cowboys – Drew Pearson, Bradie James
Denver Broncos – Floyd Little, Rod Smith
Detroit Lions – Lem Barney, Don Carey
Green Bay Packers – Jim Taylor, Jayrone Elliott
Houston Texans – Andre Johnson, Brian Cushing
Indianapolis Colts – Robert Mathis, Joe Reitz
Jacksonville Jaguars – Tony Boselli, Josh Scobee
Kansas City Chiefs – Carlos Carson, Will Shields
Los Angeles Chargers – Shawne Merriman, Jeremiah Attaochu
Los Angeles Rams – Jack Youngblood, Steven Jackson
Miami Dolphins – Larry Little, Chris Chambers
Minnesota Vikings – John Randle, Madieu Williams
New England Patriots – Andre Tippett – Matthew Slater
New Orleans Saints – Morten Andersen, Lance Moore
New York Giants – Harry Carson, Jessie Armstead
New York Jets – Joe Klecko, Brandon Moore
Oakland Raiders – Willie Brown (Brown will also do round 3)
Philadelphia Eagles – Ron Jaworski, Jon Dorenbos
Pittsburgh Steelers – Franco Harris, Arthur Moats
San Francisco 49ers – Tom Rathman, Justin Smith
Seattle Seahawks – Jacob Green, Cliff Avril
Tampa Bay Buccaneers – Mike Alstott, Ryan Nece
Tennessee Titans – Mike Rozier, Jurrell Casey
Washington Redskins – Clinton Portis, London Fletcher

In other NFL-draft related news…

From military bases to state landmarks and attractions to even outer space, NFL teams will announce their Day 3 selections for Rounds 4 to 6 of the NFL Draft from special locations of their choosing and recognize individuals who have made a significant impact.

Beginning on Saturday, April 29 at Noon Eastern, Day 3 pick announcements will feature current NFL players and legends, military personnel, actors, singers and other special guests. New this year, Round 6 will be youth football-themed, and youth football players from Pop Warner, NFL FLAG and local teams will represent various NFL clubs in their individual markets during pick selections.

Here is a sampling of special team announcements during Day 3 of the NFL Draft:

•Arizona Cardinals – Ten season ticket members will join cheerleaders and Big Red, the team’s mascot, to announce picks from the GRAND CANYON.

•Chicago Bears – Bears running back Jordan Howard and military personnel will make selections from the team’s headquarters at HALAS HALL.

•Cleveland Browns – Former Browns player Josh Cribbs and season ticket members, along with alumni, will announce picks from CEDAR POINT AMUSEMENT PARK.

•Denver Broncos – Military members and NFL legends will make selections from PIÑON CANYON MANEUVER SITE.

•Houston Texans – Astronauts at the INTERNATIONAL SPACE STATION AND SPACE CENTER will announce picks for the first time from outer space.

•Indianapolis Colts – Colts defensive end Kendall Langford will make picks from the INDIANAPOLIS ZOO, along with staff personnel.

•Jacksonville Jaguars – Picks will be announced from LONDON and JACKSONVILLE.

•Kansas City Chiefs – Service members will make picks from the WHITEMAN AIR FORCE BASE.

•New York Jets – Children of fallen EMT Yadira Arroyo will announce Day 3 selections from EMT HOUSE 26.

•Philadelphia Eagles –  Actor Morris Chestnut and CNBC’s Jim Cramer will make picks from the NFL DRAFT THEATER.

•Pittsburgh Steelers – Actor Milo Ventimiglia, Actress Mandy Moore, current players, and members of a local youth football team will announce selections from HEINZ FIELD.

•San Francisco 49ers – Country music singer Jon Pardi will make picks from LEVI’S STADIUM.

•Tampa Bay Buccaneers – General Joseoh Votel, Commander of the United States Central Command, will announce selections from the team’s headquarters at ONE BUCANNEERS PLACE.

•Washington Redskins – Actor Michael Ealy will make picks with fans from FEDEX FIELD.

Special team announcements for Day 3 will be broadcast in Philadelphia throughout the NFL Draft Experience presented by Dannon® Oikos® Triple Zero, the league’s largest free football festival taking place along Benjamin Franklin Parkway.

Fans may also view Day 3 pick announcements on NFL Draft live platforms – such as NFL.com, the NFL Mobile from Verizon app (NFL.com/mobile), NFL Now, the NFL app on Xbox One and Windows 10, and Yahoo! Sports – as well as on ESPN. NFL Network will also feature select picks live on NFL Network Draft programming.

Fans can watch NFL Network digitally through Watch NFL Network on tablets, PCs and various connected TV devices (NFL.com/watch), with participating television providers. Select teams will also live stream local pick announcements on their websites and social media. Get full audio coverage of the 2017 NFL Draft live with Westwood One, TuneIn and SiriusXM NFL Radio.