Archives for posts with tag: Ads

They’ll be talked about for decades. Some will wonder “why didn’t I think of that?” Others will say “what in the Hell were they thinking?”

The ads for this year’s Super Bowl made their appearance and while some were good, others should have never seen the light of day. These are the ads that people will talk about and analyzed, picked apart by experts and amateurs alike. They’ll talk about the game but they’ll also talk about the ads.

30 seconds is not a lot of time to get your message across and it costs a lot of money. To put things into perspective, a 30-second ad in the very first Super Bowl would cost you $50 thousand dollars. That same 30 seconds this year? Get ready for sticker shock, folks. That same 30 seconds cost you a whopping $5.2 million. When you break it down, in 1967, it cost you $1,666.67 per second as opposed to $173,333.33 in 2019 money. Add to that the fact that you have about 3-5 seconds to hook the viewer and have that person say “I’m gonna go out and buy that product” or “what in the Hell were they thinking?”

Some of the ads were funny, some were serious and they all had messages that made you laugh, cry and think. We took each ad that appeared during the game and gave them an S for Satisfactory or U for Unsatisfactory grade. There was no curve, there was no rubric. We listed each ad as to when they appeared in the contest as far as time on the game clock was concerned and the product in question. Ads for CBS and the NFL were not taken into consideration and ads that were repeated in the contest were given one grade only. Ads that took place between the end of the first and third quarter and halftime were not given grades as well.

Got all that?


Here are the ads, quarter by quarter

1st Quarter

Time   Product
11:15  Bon and Viv – S
M&M’Chocolate Bar – S
Hulu Handmaid Tale – S
Bumble Venus – S

7:39   Hyundai Shopper Assurance – U (Seriously?)
Turkish Airlines – S

6:17   Olay – U
Doritos Chance The Rapper and Backstreet Boys – U
Weather Tech Pet Comfort – S

5:35   Captain Marvel – S
Bud Light Corn Syrup – S

3:25   Fast and Furious presents Hobbs and Shaw – S
Expensify – U

2nd Quarter

Time   Product
13:58  Bud Light Game of Thrones- S
Avocados – U

10:29  Pringles – S
Google – S
Showtime – S

7:50   Mercedes Benz – S
Persil – S
T Mobile – S

6:14   Toyota Toni Harris – S
Planters – S

3:57   Mint Mobile – S
Norwegian Cruises – S

2:00   Turbo Tax – U
Stella Artois – S
Sprint Bo Jackson – U

3rd Quarter

Time   Product
14:06  Kia We Are Not Famous – S
Bubbly Michael Buble – S

10:06  T Mobile Lyft Driver – U
Wix – S
Netflix Our Planet – S
Michelob Ultra Robot – U

8:36   Verizon First Responders – S
Devour – U (REALLY?)

6:33   Google Veteran Job Search – S
Colgate – U

2:11   Amazon Hanna – S
Skechers – S
Bud Light Barber – S

4th Quarter

Time   Product
12:23  Microsoft Grover – S
Weather Tech – S
Bud Light Trojan Horse – S
Verizon First Responders (Clay Matthews) – S

9:49   Burger King Andy – U
Budweiser Clyesdales Wind – S

7:00   Amazon Alexa – U
Scary Stories – U

4:17   Michelob Ultra Jungle – S
Girls Inc. – S

2:00   T Mobile Dean Martin – S
The Washington Post – S

It’s that time again!

The 2018 Super Bowl ads made their appearance before America and a world-wide audience. There were some ads that were really good, some that were fair and some that flat out sucked. A 30-second ad in this year’s Super Bowl cost a whopping $5.5 million dollars.

That’s MILLION with a capital M.

In case you’re wondering, the cost for that same 30 seconds at the very first Super Bowl was a whopping $50,000.

Like we’ve done in the past, we’ve given each ad grades but this year, we’re going to give them a PASS/FAIL grade. Ads that appeared during the game were graded, ads for the network or the National Football League or during station breaks were not graded and ads that were repeated during the game were not given second grades.

we listed each ad in the quarter they appeared in, listed the product and gave them a grade. We also listed the time on the game clock when play was stopped and that ad appeared.

These ads will be talked about not just by the people that made them, they’ll be talked about by the fans that watched them and hopefully will buy the products that are being offered. $5.5 million for 30 seconds comes out to $183,000 a second. That means that if you have an ad or thinking about doing one for Super Bowl LIII (which will be in Atlanta), start working on it and save those pennies NOW.

Here are the ads that appeared during the game and each are listed by quarter and what time they appeared.

First Quarter

7:55 – Toyota Paralympian – PASS
Sprint Robot – PASS

7:55 – Lucas Films: Solo – PASS
Turkish Airlines Dr. Oz Five Senses – PASS

4:17 – Bud Light Battle – PASS
M&M Danny Devito – PASS

2:34 – Dodge Ram Vikings – PASS
Wendy’s vs. McDonalds – PASS

2:30 – Hulu: Castle Rock – PASS
Skechers Howie Long – PASS
Heroes Arena – PASS

Second Quarter

13:11 – Bud Light Knight – FAIL
E Trade 85 – FAIL
Mission Impossible – PASS

12:59 – Rocket Mortage – FAIL
Avocados from Mexico – PASS
Netflix Cloverfield – PASS

11:53 – Coke Mango – FAIL
Jeep the Road – PASS
Tide – FAIL
Weather Tech – PASS

8:48 – Pringles – FAIL
Febreeze – FAIL
Michelob Ultra – FAIL

7:24 – Jamie Casino – PASS

5:01 – Squarespace – FAIL
Dodge Ram MLK – FAIL

1:59 – Rimfire Films Australia – PASS
Turbo Tax Monster under bed – FAIL
Persil – FAIL

Third Quarter

12:15 – Lexus Black Panther – PASS
Tide Day – FAIL
Budweiser Stand By Me – PASS
Intuit – PASS

7:18 – Jeep Jurasic Park – PASS
Westworkd – PASS
Turbotax Ghost – FAIL

7:18 – Kia Steven Tyler Dream On – PASS
Blacture – PASS

3:23 – Marvel Studios – PASS
T Mobile – FAIL

3:23 – Toyota Free To Move – PASS
Kraft Family – PASS

Fourth Quarter

14:09 – Monster Headphones – PASS
Michelob Ultra – PASS
Groupon – PASS

9:22 – Alexa Loses Her Voice – PASS

4:52 – Coke – PASS
Universal Peyton Manning – PASS

3:07 – Hyundai Hope Detector – PASS

1:56 – Stella Artois Clean Water – PASS
Jeep Manifesto – PASS
Tide – FAIL