The National Football League announced that Kansas City Chiefs fan and Olathe, Kansas native, 13-year-old Sophia Schneider, is this year’s NFL PLAY 60 Super Kid As the winner, Schneider will act as the official NFL PLAY 60 Ambassador during Super Bowl Week and will deliver the game ball to a game official on-field moments before the kickoff of Super Bowl LI at NRG Stadium in Houston on Sunday, February. 5 on FOX.

ABC’s Good Morning America hosts broke the news to Schneider in-studio with the help of Kansas City Chiefs P Dustin Colqutt and K Cairo Santos. Schneider is the tenth NFL PLAY 60 Super Kid. Hundreds of young fans nationwide entered the 2016 NFL PLAY 60 Super Bowl Contest Presented by Danimals online at To be eligible, Schneider pledged to be active for 60 minutes a day and submitted a video showcasing her passion for “trying new things to get moving and motivated.” Schneider participated in interviews and ultimately received the most votes among three finalists on

Schneider is a standout leader in her community, dedicated to a healthy lifestyle and sports participation. She is a Fuel Up to Play 60 ambassador and recently met with the Kansas State Department of Education and the US Department of Agriculture in Washington, D.C., to discuss the Fuel Up to Play 60 program. A passionate NFL fan, she cheers for the Chiefs with her entire family on Sundays. Schneider also supports her brother who plays youth football in Kansas City.

During the week leading up to Super Bowl LI, Schneider will visit NFL Experience Driven by Genesis, the epicenter for NFL fans in Houston during Super Bowl Week; interview members of the Super Bowl teams at Super Bowl Opening Night Fueled by Gatorade; walk the red carpet at NFL Honors; and visit Super Bowl Live Presented by Verizon amongst other events.

In its tenth year, the NFL PLAY 60 Super Bowl Contest Presented by Danimals is part of NFL PLAY 60, the league’s youth health and wellness platform to get kids across the country active for 60 minutes a day. At, children can pledge to PLAY 60, get tips from NFL pros and learn ways to rally their community to get active and healthy. Stay connected to NFL PLAY 60 by visiting or following @NFLPLAY60 on Instagram and Twitter.

About NFL PLAY 60: For nearly a decade, NFL PLAY 60 has brought together the NFL’s long-standing commitment to health and fitness with partner organizations to increase physical activity among youth. Since the program was launched in 2007, the NFL has committed more than $325 million to youth health and fitness through programming, grants and media time for public service announcements. The NFL and its teams have constructed more than 200 NFL Youth Fitness Zones and integrated programs into more than 73,000 schools since the campaign launched. NFL PLAY 60 is also implemented locally, as part of the NFL’s in-school, after-school and team-based programs. For more information, visit

About Fuel Up to Play 60: Fuel Up to Play 60 is an in-school nutrition and physical activity program launched by National Football League (NFL) and National Dairy Council (NDC), founded by America’s dairy farmers, in collaboration with the U.S. Department of Agriculture (USDA). The program encourages youth to consume nutrient-rich foods (low-fat and fat-free dairy, fruits, vegetables and whole grains) and achieve at least 60 minutes of physical activity every day. As a result of the program, 13 million students are making better food choices by selecting nutritious options like low-fat and fat-free dairy products, fruits, vegetables and whole grains. Additionally, 16 million students are getting more physically active during the school day as a result of the program.

About Dannon: The Dannon Company, maker of Danimals, is the Official Yogurt Sponsor of the NFL and is the leading maker of yogurt in the USA. Dannon’s mission is to bring health through food to as many people as possible.