America’s toughest trucks are celebrating football’s toughest players. Ford and the National Football League are teaming up on a three-year partnership establishing Ford trucks as Official Truck of the NFL.

“America’s truck leader is teaming up with organizers of the nation’s favorite sport to put the spotlight on fans and players who show toughness, smarts and determination on and off the field, and who deserve to be recognized for that,” says Mark LaNeve, Ford Motor Company vice president, U.S. marketing, sales and service. “Both brands – each a leader in its category and known for toughness, capability, excellence and innovation – are coming together to give fans exclusive access to events and games, and to highlight players in a new way.”

“Just like our fans and players, Ford trucks and the NFL are always working to reach the next level through hard work, grit and commitment, which makes this partnership a natural fit,” says Renie Anderson, NFL senior vice president, sponsorship and partnership management. “We’re proud to be partnering with such a legendary American brand and look forward to helping Ford trucks become synonymous with the country’s most popular sports league.”

Exclusive tailgate experiences for football fans: Ford kicked off its partnership as Official Truck of the NFL in New York providing fans the opportunity to order Built Ford Tough Tailgate Trucks On Demand through Uber, delivering tough tailgate food, game tickets and merchandise by the all-new Ford F-Series Super Duty.

Additionally, Ford is bringing a Built Ford Tough Tailgate Tour for fans to NFL games around the country. These experiences will give consumers access to their own Built Ford Tough Tailgates on Demand on game day, as well as hard-to-get game tickets.

NFL fans also can enter the Built Ford Tough Toughest Ticket sweepstakes for a chance to win a pair of tickets to Super Bowl LI, plus an all-new 2017 Ford F-Series Super Duty customized to showcase their favorite NFL team.

Built Ford Tough Offensive Line of the Week: Just like Built Ford Tough F-Series trucks, NFL offensive linemen are some of the toughest, smartest, most capable players in the league.

Former NFL offensive lineman, NFL Network and NFL.com analyst Shaun O’Hara will leverage statistical analysis, positional expertise, and knowledge of assignments to determine the offensive line of the week based on their performance in the previous week’s games.

Both Ford and the NFL are excited to see the contributions of these unsung heroes acknowledged. At the conclusion of the season, one line will be recognized as Built Ford Tough Offensive Line of the Year at the annual NFL honors awards presentation.

Offensive Line of the Week will be announced every Tuesday afternoon on NFL.com/Ford.

About Ford Motor Company: Ford Motor Company is a global automotive and mobility company based in Dearborn, Michigan. With about 203,000 employees and 67 plants worldwide, the company’s core business includes designing, manufacturing, marketing, financing and servicing a full line of Ford cars, trucks, SUVs and electrified vehicles, as well as Lincoln luxury vehicles. At the same time, Ford aggressively is pursuing emerging opportunities through Ford Smart Mobility, the company’s plan to be a leader in connectivity, mobility, autonomous vehicles, the customer experience and data and analytics. For more information regarding Ford, its products worldwide or Ford Motor Credit Company, visit http://www.corporate.ford.com.

And speaking of vehicles and the NFL….

From Super Bowl Champion, media personality and executive producer, Michael Strahan and Leftfield Pictures, Tackle My Ride calls on current NFL players including New York Giants defensive end Jason Pierre-Paul and Cleveland Browns cornerback Joe Haden along with their respective teams (see full list below) to help deserving, loyal fans makeover their everyday vehicle into a customized, team-inspired dream ride. Each week, viewers go inside the on-field heroes’ garages, learn fascinating, loyal football fans’ stories and get a behind-the-scenes look at Torrez’s highly creative and renowned auto restoration shop.

The announcement of Tackle My Ride was made by Woodley and Torrez in front of automotive enthusiasts at the 2016 SEMA Show, the premier automotive specialty products trade event in the world.

“We’re excited to continue to create this type of lifestyle programming which allows us to highlight our players and their engaging personalities and bring them together with our most passionate fans.” said Michael Mandt, Executive Producer of Original Content for NFL Network. “The car customization industry has an attitude, lifestyle, and culture all its own and this series will deliver cool access and a great story in each episode”

“NFL Network has given us a tremendous opportunity to bring fresh, authentic and inspiring programming beyond the game of football to fans across the country,” Strahan told USA Today. “Through the lens of custom car restoration, the series highlights individual stories of loyal fans-in-need while giving viewers inside access to some of their favorite football stars.”

“Tackle My Ride is the first unscripted program for NFL Media completely focused on the important relationship between the teams and players, and the millions of fans that make the NFL part of their lives,” said Julie Haddon, Senior Vice President of Marketing for NFL Media. “With this show we’ve made a strategic investment by expanding our lineup to bring new audiences to NFL Network and continue to grow the NFL fan base. The program represents crossover content that will appeal to a wide audience across the country, including millions of car enthusiasts.”

Every story – and finished project – provides emotional highs, surprising drama, stunning before-and-after visuals and finally, an exhilarating performance on the open road.

Tackle My Ride airs Tuesdays at 8:00 PM ET on NFL Network. Below is a broadcast schedule for the 2016 season:

November 15 – featuring the Cleveland Browns and cornerback Joe Haden
November 15 – featuring the Seattle Seahawks and defensive end Cliff Avril
November 22 – featuring the Minnesota Vikings and tight end Kyle Rudolph
December 29 – featuring the New York Giants and defensive end Jason Pierre-Paul
December 6 – featuring the New Orleans Saints and defensive tackle John Jenkins
December 13 – featuring the Dallas Cowboys and cornerback Brandon Carr

NFL Network’s Tackle My Ride is produced by Leftfield Pictures in association with SMAC Entertainment with executive producers Michael Strahan, David George, Shawn Witt, Sean Moran and Constance Schwartz-Morini.

ABOUT NFL MEDIA: NFL Media is comprised of NFL Network, NFL Films, NFL.com, NFL Now, NFL Mobile from Verizon and NFL RedZone.

Seven days a week, 24 hours a day, 365 days a year, fans turn to NFL Network to receive information and insight straight from the field, team headquarters, league offices and everywhere the NFL is making news. Launched in 2003, NFL Network gives fans unprecedented year-round inside access to all NFL events, including the Super Bowl, Playoffs, regular season, preseason, Pro Bowl, Pro Football Hall of Fame induction weekend, NFL Draft, NFL Scouting Combine, Senior Bowl, league meetings, minicamps and training camps.

For fans on the go, all NFL Network programming can also be streamed live on the NFL Mobile from Verizon app (NFL.com/mobile) and via Watch NFL Network on tablet (NFL Mobile and Watch NFL Network apps), PC (NFL.com/watch), Xbox One and Xbox 360 (NFL on Xbox app) and other connected TV devices (NFL app on Apple TV and Playstation 4). Watch NFL Network access is available for NFL Network subscribers of participating TV providers. For more information, go to NFL.com/nflnetwork.

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