The National Football League (NFL) and YouTube today announced a renewal to their strategic partnership, strengthening the relationship between the world’s most popular sports league and video platform.

Since launching its channel in 2015, NFL content on YouTube has garnered almost 900 million views. As part of the multi-year renewal, the official NFL channel on YouTube.com/NFL will contain an expanded amount of content, providing fans an even greater variety of NFL video to watch on PCs, tablets and mobile phones around the world.

Today, the NFL’s official channel on YouTube carries game previews, in-game highlights, post-game recaps as well as clips featuring news, analysis, fantasy football advice and other select content from NFL Media properties.

As part of the renewal and for the first time ever on YouTube, the NFL will make available some of the most exciting games in NFL history. Three of the most memorable games for each of the 32 clubs in the NFL will be posted to the NFL’s official channel on YouTube prior to the start of the 2016 season.

Additionally, more NFL content, including game highlights uploaded to YouTube while games are in progress, will be available through Google Search. A simple Google search for NFL team will display official NFL video along with related news and information all delivered to the user in one distinct box at the top of the search results. Kickoff time and broadcast information for every NFL game will also be prominently displayed in Google Search.

“This expansion of our partnership will make it easier than ever for the millions of highly engaged avid and casual fans on YouTube and Google to discover and access an even greater variety of some of the most valuable content in the sports and entertainment business,” said Hans Schroeder, Senior Vice President, Media Strategy, Business Development & Sales for the National Football League. “Our fans continue to demonstrate an insatiable appetite for NFL digital video content online.”

“YouTube has always been the home for sports highlights on the internet, and we look forward to giving football fans around the globe access to even more of the content they love,” said Jonathan Zepp, head of North America Direct Content Partnerships, YouTube.

NFL content has never been more popular across the media landscape. According to the Nielsen Company, 199 million people tuned into the 2015 NFL regular season representing 78 percent of all television homes and 67 percent of potential viewers in the U.S. NFL games accounted for the top 25 and 46 of the 50 most-watched TV shows among all programming in 2015.

In other NFL News..

NFL Media promoted David Nickoll and Rick Qualliotine to newly-designed roles, as announced by Senior Vice President of Production and Programming, Mark Quenzel. Nickoll now serves as the Executive Producer of NFL Now and Alternative Programming and Qualliotine is the Vice President of Emerging Production Platforms and Systems. The executives operate out of NFL Media’s offices and studios in Los Angeles.

Nickoll and Qualliotine were previously with the NFL Media team on a freelance basis, and their familiarity with the organization will assist them in taking the group to new heights.

Nickoll joined the media group at the start of the 2015 season and oversaw the relaunch of NFL Now, NFL Media’s next-generation digital video network. In the newly-created role of Executive Producer of NFL Now and Alternative Programming, Nickoll will report to Michael Mandt, Executive Producer of Original Content and will be accountable for the direction, development and execution of all NFL Now and alternative content.

Nickoll is an experienced showrunner with a background in writing, producing and directing for television and digital series. His credits include Saturday Night Live, The Late Late Show with Craig Kilborn and more. Nickoll was the head writer for Comedy Central’s @Midnight with Chris Hardwick as well as The Late Late Show with Craig Ferguson and The Queen Latifah Show.

Qualliotine has been part of NFL Media since summer 2015 and has been instrumental in developing the group’s internal reorganization efforts. As the Vice President of Emerging Production Platforms and Systems, Qualliotine will report to Quenzel and oversee the planning and implementation of production processes and operational systems in an effort to innovate the look and feel of NFL Media content.

Prior to joining NFL Media, Qualliotine served as Senior Vice President of Production for Xbox Entertainment Studios. Previously, he produced and oversaw production of high-profile shows for networks including NBC, Fox, Comedy Central, MTV, Nickelodeon, Spike and HGTV, featuring such music and comedy superstars as Madonna, Ringo Starr, Pearl Jam, David Spade, Adam Sandler and Betty White. Qualliotine’s forward-looking innovations have included launching the first live blog of the Oscar® telecast and the early adoption of digital post-production technology.

Nickoll and Qualliotine’s promotions are part of a new organizational structure the NFL’s Executive Vice President of Media Brian Rolapp announced in November of 2015. NFL Media’s new structure is designed to merge the division into one holistic organization, streamlining efficiency and promoting innovation at the intersection of television and digital media.

ABOUT NFL MEDIA: NFL Media is comprised of NFL Network, NFL Films, NFL.com, NFL Now, NFL Mobile from Verizon and NFL RedZone.

Seven days a week, 24 hours a day, 365 days a year, fans turn to NFL Network to receive information and insight straight from the field, team headquarters, league offices and everywhere the NFL is making news. Launched in 2003, NFL Network gives fans unprecedented year-round inside access to all NFL events, including the Super Bowl, Playoffs, regular season, preseason, Pro Bowl, Pro Football Hall of Fame induction weekend, NFL Draft, NFL Scouting Combine, Senior Bowl, league meetings, minicamps and training camps.

For fans on the go can watch NFL Network live on their smartphone (NFL Mobile, exclusively for Verizon Wireless customers), tablet (NFL Mobile and Watch NFL Network apps), PC (NFL.com/Watch) or connected device (NFL app on Xbox One, Xbox 360, AppleTV & PS4). For more information, log on to NFL.com/nflnetwork. NFL.com is the exclusive internet home of NFL Network.

NFL content has never been more popular across the media landscape. According to the Nielsen Company, 199 million people tuned into the 2015 NFL regular season representing 78 percent of all television homes and 67 percent of potential viewers in the U.S. NFL games accounted for the top 25 and 46 of the 50 most-watched TV shows among all programming in 2015.

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