Hyundai Motor loves sports and has a long history of celebrating fan passion across the globe. In its latest sports marketing venture, Hyundai is now an official automotive sponsor of the National Football League. The NFL has the largest and most avid fan base among U.S. sports, and Hyundai will soon connect this passion with the enthusiasm Hyundai owners have for their vehicles.

“We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration and tell the Hyundai brand story,” said Dave Zuchowski, president and CEO, Hyundai Motor America. “We can’t wait to show the NFL’s 188 million fans the great design, advanced technologies, dynamic performance and numerous safety features within the Hyundai lineup. The NFL and Hyundai also share a commitment to helping the communities where we do business, another important aspect of our sponsorship.”

As part of the new sponsorship, Hyundai will have use of NFL trademarks across various marketing channels, including branded content, advertising and promotional materials. The NFL has become a year-round sport and Hyundai will have access to some of the biggest events on the calendar, such as the Super Bowl, NFL Combine, NFL Draft, NFL Kickoff and NFL Playoffs. Hyundai will also provide promotional vehicles at the Super Bowl and other events throughout the year.

“We are pleased to welcome Hyundai to our family of sponsors,” said Renie Anderson, the NFL’s senior vice president of sponsorship. “We appreciate Hyundai’s enthusiasm as we work together to reach our fans with innovative programs during our season and with our major calendar events throughout the year.”

As NFL fans everywhere celebrate the start of the new season, Hyundai will launch its activation with a major presence during NFL Kickoff activities on September 10.

ABOUT HYUNDAI MOTOR AMERICA: Hyundai Motor America, headquartered in Fountain Valley, California, is a subsidiary of Hyundai Motor Corporation of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 830 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside Assistance. Hyundai Blue Link Connected Care provides owners of Hyundai models equipped with the Blue Link telematics system with proactive safety and car care services complimentary for one year with enrollment. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and in-vehicle service scheduling.

For more details on Hyundai Assurance, please visit

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In other NFL news…

Former NFL players Jabari Green and Ben Hartsock, who participated in the 2015 NFL BOOT CAMP: BROADCASTING will spend one regular-season Sunday working on-air for one of the league’s United
Kingdom television partners.

The league made the announcement at the conclusion of the NFL Boot Camp: Broadcasting in Mount Laurel, New Jersey, where Greer and Hartsock, both 10-year veterans, and 21 other players spent four days learning from talent, producers and executives from each of the NFL’s broadcast partners. The dates of the assignments will be determined closer to the kickoff of the 2015 NFL season.

Last season former NFL players Je’Rod Chery and Evan Moore were selected to serve as studio analysts for an NFL regular-season Sunday on Sky Sports in the United Kingdom.

NFL Boot Camp: Broadcasting is a four-day program directed by the NFL Player Engagement and NFL Broadcasting departments. The program covers a wide range of topics with on-air and production instructors from each of the NFL’s broadcast partners – CBS, FOX, NBC, ESPN, NFL Network, Big Ten Network, SiriusXM and Westwood One Radio. Sessions include hands-on work in areas such as tape study, editing, show preparation, radio production, studio preparation, production meetings, field reporting and game preparation.

Of the 188 players who took part in NFL Boot Camp: Broadcasting from 2007-2014, more than one-third have earned broadcasting jobs as a result of their participation in the program.

Still more NFL News…

The National Football League announced that veteran football executive ROD GRAVES has been named senior vice president of football administration and club services.

Graves brings more than 30 years of experience in multiple aspects of the business of football to his position, from scouting to player personnel to football administration.

In his new role within the Football Operations department, Graves will oversee all club and game-related initiatives related to the Competition Committee, general managers and head coaches.  Graves is responsible for the strategic development of coaching, scouting, officiating, and front office personnel, international players and coaches, the Combine series, college relations and the player pipeline.

“I am very much looking forward to beginning this next chapter of my football career,” Graves said.  “It’s exciting to have the opportunity to make a positive impact on our game in so many different ways.”

A long-time Arizona Cardinals executive and general manager, Graves spent the past two seasons with the New York Jets as senior director of football administration.

“Rod brings vast football knowledge and club experience to Football Operations,” said NFL Executive Vice President of Football Operations Troy Vincent.  “Rod is a man of high integrity and his experience over the past 30 years is informed by extensive experience in many areas of our sport. We look forward to his insight as he contributes to developing our great game.”