For years, the National Football League and YouTube have been at odds with videos of game action.

This week, the farmer and the rancher became friends.

They’ve kissed and made up.

The National Football League (NFL) and YouTube announced a partnership that will deliver NFL content to fans around the world, combining the world’s most popular sports league with the world’s largest video platform. Through a newly launched official NFL channel on YouTube, and video directly viewable for Google Search users, this partnership will enable fans to engage with NFL video content on PCs, tablets, and mobile phones.

This deal, reported in a release from the league office in New York, represents the latest in a series of partnerships that the NFL has struck with leading digital platforms to continue to increase the accessibility and consumption of some of the most valuable content in the entertainment business.

Located at YouTube.com/NFL, the NFL’s official channel on YouTube allows viewers to access a uniquely packaged, seven-day-a-week NFL content programming schedule. Content posted to the NFL’s official channel on YouTube will include game previews, in-game highlights, post-game recaps as well as clips featuring news, analysis, fantasy football advice, and other select content from NFL Network and NFL.com.

Additionally, official NFL game highlights and content will be available through Google Search. A simple Google search will display official NFL video along with related news and information all delivered to the user in one distinct box at the top of the search results. Kickoff time and broadcast information for every NFL game will also be prominently displayed in Google Search.

Days from the kickoff of Super Bowl XLIX, the newly launched NFL channel will contain clips of many of the top plays, games, and performers from the 2014 season, as well as content featuring the sights and sounds from Arizona and previewing the matchup between the New England Patriots and Seattle Seahawks. The official NFL channel on YouTube and Google search results will also contain in-game highlights from Super Bowl XLIX.

“Partnering with YouTube and Google provides the NFL unique access to millions of highly engaged fans through the global leader in video and search,” said Hans Schroeder, Senior Vice President, Media Strategy, Business Development, & Sales for the National Football League. “We continue to see an insatiable appetite for digital video content, and this partnership further expands fans’ ability to discover and access NFL content throughout the year.”

NFL content has never been more popular across the media landscape. According to The Nielsen Company, the 2014 regular season reached 202.3 million unique viewers, representing 80 percent of all television homes and 68% percent of potential viewers in the U.S. In the fall of 2014, 17.6 million viewers tuned in per game telecast, making it the second most-watched season ever behind the 2010 season (17.9 million). NFL games accounted for the top 20, and 45 of the 50 most-watched TV shows among all programming last fall and for the third consecutive year, an NFL game was the week’s most-watched TV show in all 17 weeks of the season.

In other NFL news…

The NFL announced today steps to enhance the in-stadium experience for fans at the Super Bowl at University of Phoenix Stadium.

The NFL is releasing its first SUPER BOWL STADIUM APP PRESENTED BY VERIZON. The app offers ticketholders exclusive in-stadium video content such as all Super Bowl commercials and replays from four different camera angles. The app also includes seating and concession maps, once-in-a-lifetime gameday opportunities and the option to receive up-to-the-minute gameday notifications. The Super Bowl Stadium App Presented by Verizon may be downloaded by visiting NFL.com/SBApp or the app store and is available on Windows, iOS, Android smartphones.

The Super Bowl Stadium App Presented by Verizon is a lightweight application designed for use inside the venue and will deliver fans in the stands a unique content experience. It serves as a complement to the flagship application NFL MOBILE FROM VERIZON which will bring the game to life for fans everywhere with live streaming, live scores and stats, news and articles, tweets, photos and video highlights, as well as an interactive guide for visitors to Arizona. NFL Mobile is free to download, with free premium access for Verizon MORE Everything Customers or Verizon customers with a Premium Subscription. To download NFL Mobile, visit NFL.com/Mobile.

Fans may download the tablet-optimized version of the OFFICIAL SUPER BOWL XLIX DIGITAL GAME PROGRAM, available for Windows, Surface, iOS, and Android tablets (via Google Play and Amazon App Store). The app contains all the latest information on the Seattle Seahawks and New England Patriots, featuring animated starting line-ups and sortable rosters, plus a complete history of the Super Bowl. Fans may also watch video recaps of the 2014 NFL season, view real-time Twitter and Instagram feeds and access archived Super Bowl programs.

To ensure optimal usage for fans at University of Phoenix Stadium, fans attending Super Bowl XLIX should download the Super Bowl Stadium App Presented by Verizon and other apps they want to use on gameday before they arrive at the stadium.

The NFL also will program the video boards with unique and engaging content throughout the game, including select Super Bowl commercials from the NFL and its sponsors.

Introduced for the 2014 NFL season, “Next Gen Stats” provide real-time, location-based information such as speed and distance traveled, along with acceleration of individuals on the field. To enable “Next Gen Stats,” the NFL installed Zebra Technologies’ real-time location system (RTLS) for sports in 17 stadiums this season and added an 18th system at University of Phoenix Stadium for the Pro Bowl and Super Bowl. These systems capture information in real-time via small radio-frequency identification (RFID) tracking devices on players and officials. The statistics and related graphics created from this data will be displayed on in-stadium video boards during the Super Bowl. Additionally, for the first time, the NFL worked with Wilson to incorporate Zebra RFID devices into select games balls at the 2015 Pro Bowl, Presented by McDonald’s.

The NFL will work with Extreme Networks to leverage its intelligent application analytics technology, Purview™, to monitor and measure the mobile fan experience during the game. Extreme Networks will also supply “Wi-Fi Coaches” around the stadium to assist fans with connectivity questions and needs on gameday.

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