The National Football League announced that Cynthia C. Hogan, former Deputy Assistant to the President and Counsel to the Vice President of the United States, has been named the NFL’s Senior Vice President of Public Policy and Government Affairs.
Hogan will develop and implement the league’s public policy and legislative initiatives and work with NFL teams on local and state issues. She will be based in the NFL’s Washington, D.C. office and started today. She will report to Paul Hicks, the NFL’s Executive Vice President of Communications and Public Affairs.

“We are pleased to welcome Cynthia to our leadership team,” said Hicks. “Cynthia’s broad experience on a wide-range of public policy issues will help advance our initiatives in Washington and around the country.”

“The complex and compelling issues of interest to the NFL and the opportunity to help shape policy on those issues is a unique and exciting challenge,” said Hogan.  “I could not be more excited about joining the NFL team.”

As part of the White House staff from 2009 to 2013, Hogan analyzed complex legal and policy issues before for Obama Administration, including health care, financial regulation, information technology, privacy and other civil liberties, criminal justice and national security.

Hogan led numerous special projects, including the Obama Administration’s effort to confirm Justice Sonia Sotomayor to the United States Supreme Court and also helped coordinate the Administration’s gun violence proposals.

Prior to joining the White House, Hogan was Chief Counsel, Staff Director and Counsel for Constitutional Law for the United States Senate Committee on the Judiciary from 1991 to 1996.

From 1985-1991, Hogan was an associate at Williams and Connolly. Her practice focused on federal grand jury investigations and litigation. She also was law clerk to the Honorable Edward Cahn, United States District Court for the Eastern District of Pennsylvania.

Hogan holds a law degree from the University of Virginia School of Law and is a graduate of Oberlin College. A native of Cincinnati, Hogan resides in Bethesda, Maryland with her husband and two children.

In other NFL news…

Commissioner Roger Goodell annonced that veteran marketing and advertising executive Dawn Hudson has been named the National Football League’s Chief Marketing Officer.

Hudson will oversee the development, direction and implementation of all marketing activities for the NFL. Hudson will report to Commissioner Goodell and begin next month at the league’s New York office.

“We are looking forward to working with Dawn, whose experience as a leader and marketer will help further connect the NFL with fans,” said Goodell.

“I am excited to join the NFL where I will be able to combine two of my passions – sports and marketing,” said Hudson. “Sports have always played a big role in my life and in my career. While at Pepsi, I worked with numerous sports properties, including the NFL and I also served as a LGPA board member.”

Hudson replaces Mark Waller as the NFL’s CMO. In a series of organizational changes last month, it was announced that Waller now will focus exclusively on the growth of the NFL’s international business.

Hudson brings to the NFL broad experience at the highest level in a variety of industries, including consumer goods, food service and communications.

For the past five years, she served as the Vice Chairman of The Parthenon Group, a Boston-based strategic consulting firm. She led and developed the firm’s consumer practice, focusing on food, beverage and restaurant sectors across North America, Europe and Asia. Hudson focused on growth strategies and serving CMOs with critical investment decisions.

Hudson previously spent 11 years at PepsiCo, where she rose to President & CEO of Pepsi-Cola North America. She held other senior level positions at PepsiCo where she was the top marketer at Pepsi-Cola North America and Frito-Lay International. Hudson was named one of Advertising Age’s Top 50 Marketers when she was CMO of Pepsi-Cola North America.

Prior to joining PepsiCo, Hudson gained extensive marketing, advertising and brand experience at major agencies such as DMB&B and Omnicom.

Hudson currently serves on a number of boards of public companies and was a board member of the LPGA from 2001-2010, the last two years as chair. Hudson is a former chair and board member of the Association of National Advertisers (ANA) and is a graduate of Dartmouth.